Campaigns
Campaign Performance Analytics
Campaigns
Campaign Performance Analytics
Track, measure, and optimize your WhatsApp campaign performance with comprehensive analytics
Monitor and analyze your WhatsApp campaign performance to understand engagement and optimize future campaigns.
Key Performance Metrics
1. Delivery Metrics
- Sent: Number of messages successfully sent
- Delivered: Messages successfully delivered to recipients
- Delivery Rate: Percentage of sent messages that were delivered
2. Engagement Metrics
- Read Rate: Percentage of delivered messages that were opened
- Reply Rate: Percentage of messages that received a response
- Click-Through Rate (CTR): For messages with links
3. Conversion Metrics
- Conversion Rate: Percentage of recipients who took the desired action
- Response Time: Average time to first response
- Opt-Out Rate: Percentage who unsubscribed
Accessing Campaign Reports
Dashboard Overview
- Navigate to Analytics > Campaigns
- View high-level metrics for all campaigns
- Use date filters to analyze specific time periods
Detailed Campaign View
- Click on any campaign name
- View detailed metrics and visualizations
- Export data for further analysis
Performance Analysis
Time-Based Analysis
- Track performance by hour/day/week
- Identify peak engagement times
- Compare performance across different time periods
Audience Segmentation
- Analyze performance by:
- Demographics
- Geographic location
- Device type
- Previous interactions
A/B Test Results
- Compare different message variants
- Identify top-performing elements
- Apply learnings to future campaigns
Optimization Strategies
Message Optimization
- Subject Lines: Test different approaches
- Content Length: Find the sweet spot
- CTAs: Experiment with placement and wording
- Timing: Optimize send times
Audience Optimization
- Refine targeting criteria
- Segment based on engagement levels
- Personalize content for different segments
Frequency Optimization
- Find the right message frequency
- Avoid message fatigue
- Implement smart throttling
Exporting and Reporting
Data Export Options
- CSV/Excel: For detailed analysis
- PDF: For sharing with stakeholders
- Scheduled Reports: Automatic delivery
Custom Reports
- Create custom dashboards
- Save frequently used views
- Set up alerts for important metrics