Number Status Rating

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Understanding Quality Ratings

WhatsApp assigns quality ratings to business numbers to ensure a good user experience. Your rating affects messaging limits and account standing.

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Rating Tiers

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Green (High Quality)

• Requirements:
  • Low block/report rates
  • High engagement
  • Compliance with policies
• Benefits:
  • Highest messaging limits
  • Best delivery rates
  • Priority support access

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Yellow (Medium Quality)

• Common Causes:
  • Some user reports
  • Moderate engagement
  • Minor policy violations
• Limitations:
  • Reduced messaging limits
  • Closer monitoring
  • May affect delivery rates

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Red (Low Quality)

• Warning Signs:
  • High block/report rates
  • Spam complaints
  • Policy violations
• Restrictions:
  • Severely limited messaging
  • Potential delivery delays
  • Risk of number ban

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How to Check Your Rating

1. Go to WhatsApp Manager
2. Select your phone number
3. View “Account Quality” section
4. Check current rating and feedback

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Improving Your Rating

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Best Practices

• Engagement: Encourage positive interactions
• Content: Send relevant, expected messages
• Timing: Respect business hours
• Opt-outs: Process immediately

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What to Avoid

• Sending to unengaged users
• High message frequency
• Misleading content
• Ignoring user reports

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Monitoring Tools

• Quality Dashboard: Real-time metrics
• Feedback Reports: User complaints
• Delivery Reports: Message status
• Engagement Metrics: Open/response rates

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Troubleshooting

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Rating Drops

• Review recent messages
• Check for policy violations
• Analyze user feedback
• Contact support if needed

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Appeals Process

1. Identify the issue
2. Make necessary changes
3. Submit appeal through Business Manager
4. Wait for review (typically 3-5 days)

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Next Steps

• Daily Messaging Limits
• Message Templates
• Compliance Guidelines