WhatsApp Message Templates

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What Are Message Templates?

Pre-approved message formats for businesses to send notifications and customer care messages outside the 24-hour window.

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When to Use Templates

• Sending first messages to users
• Important notifications
• Order updates
• Appointment reminders
• Account alerts
• Two-factor authentication

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Template Components

1. Header

   • Text (max 60 chars)
   • Media (image, video, document)
   • Location (not supported in all countries)

2. Body

   • Main message content
   • Supports variables
   • Character limits apply

3. Footer (optional)

   • Up to 60 characters
   • Company information
   • Legal disclaimers

4. Buttons (up to 3)

   • Quick Reply
   • Call-to-Action (CTA)
   • URL buttons

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Template Categories

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1. Marketing

• Promotional content
• Limited to business-initiated conversations
• Must include opt-out option

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2. Utility

• Transactional messages
• Account updates
• Order confirmations

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3. Authentication

• Security codes
• One-time passwords
• Login verifications

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Best Practices

• Keep messages clear and concise
• Use variables for personalization
• Test templates before submission
• Monitor template performance
• Update templates regularly

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Next Steps

• Templates Overview
• Create Your First Template