Template Best Practices

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Content Guidelines

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Do’s

• Keep messages clear and concise
• Use simple language
• Follow WhatsApp’s policies
• Test all variables

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Don’ts

• Avoid ALL CAPS (except acronyms)
• Limit emoji use
• No URLs in message body
• No misleading content

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Template Structure

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Header (Optional)

• Text (60 chars max) or media
• Example: ORDER UPDATE

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Body

• 1024 characters max
• Use {{1}} for variables
• Example: Hello {{1}}, your order #{{2}} is ready!

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Footer (Optional)

• 60 characters max
• Use for company name or legal text

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Buttons (Optional)

• Up to 3 buttons
• Clear, action-oriented text
• Example: Track Order, View Details

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Approval Tips

• Review before submitting
• Check character limits
• Test with sample data
• Allow 24-48 hours for review

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Need Help?

Contact support for template-related questions.