Daily Messaging Limits

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Overview

WhatsApp implements daily messaging limits to maintain service quality and prevent spam. These limits vary based on your business’s quality rating and message type.

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Message Types and Limits

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1. Session Messages

• Unlimited to active conversations
• 24-hour window after last user message
• No daily limit within active conversations

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2. Template Messages

• Counts against daily limits
• Higher limits for higher quality ratings
• Requires pre-approved templates

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3. Notification Messages

• Critical notifications only
• Higher daily limits
• Requires special approval

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Monitoring Your Limits

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Checking Usage

1. Go to WhatsApp Manager
2. Select your phone number
3. View “Message Limits” section
4. Check current usage and limits

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Increasing Limits

• Maintain high quality rating
• Keep low spam rates
• Respond to user messages promptly
• Avoid sending to opted-out users

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Best Practices

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Stay Within Limits

• Monitor usage daily
• Prioritize important messages
• Use templates efficiently
• Implement message queuing

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Maintaining Quality

• Send relevant content
• Respect user preferences
• Monitor engagement metrics
• Update contact lists regularly

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Troubleshooting

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Hitting Limits

• Check your quality rating
• Review recent message performance
• Look for failed or undelivered messages
• Check for sudden spikes in usage

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Account Restrictions

• If restricted, review WhatsApp policies
• Submit an appeal if needed
• Wait for restrictions to be lifted

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Next Steps

• Message Templates
• Quality Rating Guide
• Best Practices