Create a New Campaign

Follow these steps to create and launch a new advertising campaign using AI Campaign Manager.

Before You Begin

  • Ensure you have connected your ad accounts
  • Have your campaign assets ready (images, videos, ad copy)
  • Define your target audience and budget

Step 1: Access Campaign Creation

  1. Log in to your AI Chat Assist dashboard
  2. Navigate to Campaign Manager > Campaigns
  3. Click Create Campaign

Step 2: Define Your Mission

Define Your Mission

Choose the primary result you want to achieve with your campaign. The AI engine will tailor your entire strategy around this goal.

Click Next → Choose Platform to proceed.


Step 3: Visual Channel Placement

Visual Channel Placement

Select the platforms where your ads will run. Toggle each platform to reveal AI-optimized placement opportunities.

PlatformDescriptionPlacements
InstagramHighest conversion for visual storytellingReels, Feed, Stories, Explore
FacebookBroad audience reach & communityReels, Feed, Stories, Explore
YouTubeHigh intent video engagementComing Soon

Click Next → Choose Targeting Audience to proceed.


Step 4: Who Should See Your Ads?

Who Should See Your Ads

Choose from your saved high-performing audiences or define a new segment using AI targeting insights.

  • Create New Audience — Define custom demographics, location, age, gender, and interests from scratch.
  • Select a Saved Audience — Pick from previously configured audience segments. Each saved audience shows estimated reach, location, age range, and interest categories.

Click Next → Choose Conversion to proceed.


Step 5: Where Should Your Leads Land?

Where Should Your Leads Land

Choose the destination for your campaign. This affects conversion rates and how the AI optimizes your creative content.

Click Next → Choose Conversion to proceed.


Step 6: AI Creative Studio & Upload Center

AI Creative Studio

Power your campaign with uploaded assets or AI-generated creatives.

Choose your ad type:

  • Single Ad — One creative for your campaign
  • Multiple Ads (Pro) — Run several creatives simultaneously for A/B testing

Upload your creative assets:

Uploaded assets appear in the Uploaded Assets & AI Analysis section where the AI scores and analyzes your creative for performance.

Click Next → Choose Conversion to proceed.


Step 7: Reach Optimizer

Reach Optimizer

Fine-tune your daily spend to capture the highest ROI using AI forecasting.

Budget options:

  • Daily Budget — Set a fixed amount to spend each day
  • Lifetime Budget — Set a total amount for the full campaign duration

The AI forecasting chart shows your Reach Projection and highlights the Sweet Spot — the budget point that delivers maximum ROI.

Budget OptionDetails
Minimum BudgetLower reach, higher cost per result
AI Recommended BudgetOptimal ROI & market penetration (AI Choice)

The Estimated Daily Results panel on the right shows projected Impressions, Reach, Clicks, and AI Confidence score for your selected budget.

Click Next → Scheduling to proceed.


Step 8: Precision Scheduling

Precision Scheduling

Optimize delivery windows to capture high-intent traffic during peak performance hours.

  1. Campaign Duration — Set your campaign’s Start Date and End Date

  2. Quick Schedule — Apply a preset schedule:

    • Business Hours — Run ads during standard working hours
    • Prime Time — Run ads during peak engagement windows
  3. Custom Schedule — Use the day/hour grid to manually select exactly when your ads run across the week (Mon–Sun, 12AM–11PM).

Click Next → Final Review to proceed.


Step 8b: Instant Form (Get More Leads only)

Instant Form

This step only appears if you selected Get More Leads as your campaign objective.

Configure a Meta Instant Form to capture lead information directly within the ad — no landing page required. A live Form Preview updates on the right as you configure each section.

1. Select Script Flow

Choose a pre-built form flow from the dropdown. Each flow defines the sequence of question types shown to users. Available flow types include:

FlowFieldsBest For
User RegistrationMulti Choice, Text Questions, Phone Number, Email, Thank YouDetailed lead capture
nanoCustom API, Thank YouLightweight / API-driven forms
TestMessage, Multi Choice, Text Question, Phone Number, Email, Thank YouTesting & QA
AMessageMinimal single-field forms

Once selected, the field count (e.g. 8 mapped fields) is shown next to the flow name. Click Edit Workflow to modify the selected flow’s questions and logic.

2. Instant Form Details

Fill in the core form metadata:

  • Form Name (required) — Internal name for this form, e.g. “Summer Campaign Form”
  • Intro Headline (required) — The headline shown at the top of the form, e.g. “Get in Touch Today”
  • Description (required) — A brief intro shown to users before the form questions
  • Privacy Policy URL (required) — Link to your privacy policy, e.g. https://yoursite.com/privacy

3. Thank You Screen

Customize the confirmation screen shown after a user submits the form:

  • Headline (required) — e.g. “Thanks for reaching out!”
  • Button Text (required) — e.g. “Visit Now”
  • Description (required) — e.g. “We’ll get back to you within 24 hours”

4. WhatsApp Integration

Toggle Send Welcome Message via WhatsApp to automatically send a personalized WhatsApp message when a user submits the form.

Click Next → Final Review to proceed.


Step 9: Final Campaign Review & Launch

Final Campaign Review

Your campaign is fully configured. Review the complete summary before going live.

The review screen shows four summary panels:

  • Configuration — Goal & platforms, selected objective, and active channels
  • Targeting — Audience definition, location, age, gender, and interest targeting
  • Assets — Creative name and preview with headline and ad copy
  • Financial — Schedule & budget, optimization goal, daily budget, estimated reach, and campaign dates

Once satisfied, click Launch Campaign to go live.


Best Practices

  • A/B Testing: Test different ad creatives and audiences
  • Budget: Start with the AI Recommended Budget and scale based on performance
  • Monitoring: Check campaign performance regularly in Analytics
  • Optimization: Use AI recommendations and the Reach Optimizer to improve results

Need Help?


Next Steps