Campaign Management
Create a Campaign
Step-by-step guide to creating a new campaign in AI Campaign Manager
Create a New Campaign
Follow these steps to create and launch a new advertising campaign using AI Campaign Manager.
Before You Begin
- Ensure you have connected your ad accounts
- Have your campaign assets ready (images, videos, ad copy)
- Define your target audience and budget
Step 1: Access Campaign Creation
1. Log in to your AI Chat Assist dashboard
2. Navigate to Campaign Manager > Campaigns
3. Click Create Campaign
Step 2: Select Campaign Objective
Choose the primary goal for your campaign:
Awareness
- Brand awareness
- Reach
Consideration
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
Conversion
- Conversions
- Catalog sales
- Store traffic
Step 3: Configure Campaign Settings
-
Campaign Details
- Campaign name
- Description (optional)
- Campaign objective
- Special ad categories (if applicable)
-
Budget & Schedule
- Daily or lifetime budget
- Start and end dates
- Bid strategy (let AI optimize or manual)
-
Audience Targeting
- Location
- Age
- Gender
- Detailed targeting (interests, behaviors)
- Custom audiences
- Lookalike audiences
Step 4: Create Ad Sets
-
Ad Set Name
- Give your ad set a descriptive name
-
Placements
- Automatic placements (recommended)
- Manual placements
-
Budget & Schedule
- Budget optimization
- Bid strategy
- Schedule (start/end dates)
-
Targeting
- Detailed demographics
- Interests
- Behaviors
- Connections
Step 5: Create Ads
-
Ad Format
- Single image
- Single video
- Carousel
- Collection
-
Ad Creative
- Upload media
- Primary text
- Headline
- Description
- Call to action
-
Destination
- Website URL
- App destination
- Phone calls
- Messages
Step 6: Review and Launch
- Review all campaign settings
- Check audience size and estimated reach
- Set up tracking (pixels, events)
- Click Publish to launch your campaign
Best Practices
- A/B Testing: Test different ad creatives and audiences
- Budget: Start small and scale based on performance
- Monitoring: Check campaign performance regularly
- Optimization: Use AI recommendations to improve results
