Campaign Management
Campaign Types
Campaign Management
Campaign Types
Explore different types of marketing campaigns and their objectives
Choose the right campaign type based on your marketing goals and objectives.
Lead Generation
Capture qualified leads
Ideal for collecting contact information from potential customers interested in your products or services.
Best for:
- Building email lists
- Generating sales leads
- Event registrations
Key Features:
- Lead capture forms
- Automated follow-ups
- CRM integration
Brand Awareness
Increase brand visibility
Reach new audiences and increase recognition for your brand.
Best for:
- New product launches
- Brand storytelling
- Market expansion
Key Features:
- Broad audience targeting
- High-impression placements
- Brand lift measurement
Conversions
Drive actions
Encourage users to take specific actions like purchases, sign-ups, or downloads.
Best for:
- E-commerce sales
- App installs
- Content downloads
Key Features:
- Conversion tracking
- Dynamic product ads
- Retargeting options
Retargeting
Re-engage visitors
Reconnect with users who have previously interacted with your brand.
Best for:
- Abandoned carts
- Website visitors
- Past customers
Key Features:
- Custom audience creation
- Dynamic remarketing
- Frequency capping
How to Choose
Consider these factors when selecting a campaign type:
-
Business Goals
- What are you trying to achieve?
- How will you measure success?
-
Target Audience
- Who are you trying to reach?
- What stage of the customer journey are they in?
-
Budget
- What’s your advertising budget?
- What’s your target cost per result?
-
Timeline
- Is this a time-sensitive promotion?
- How quickly do you need results?