​

Conditional Logic

​

What Is Conditional Logic?

Conditional logic allows workflows to branch dynamically based on user behavior or collected data. It turns static conversations into adaptive experiences.

​

Types of Conditions

​

Response-Based

• If user selects option A → path A
• If user selects option B → path B

​

Value-Based

• Budget > 10,000 → Sales flow
• Budget < 10,000 → Self-serve flow

​

Data Availability

• If email exists → skip email step
• If phone missing → request phone

​

Intent-Based

• Same workflow handles multiple intents
• Routes users internally

​

Why Conditional Logic Matters

• Reduces unnecessary questions
• Improves conversion rates
• Creates personalized journeys
• Prevents user frustration