Metrics & Charts Explained
Overview
This guide breaks down every analytics widget you see on the Dashboard. Use it as a reference when stakeholders ask how a number is calculated or when you need to troubleshoot unexpected dips.
Visitor Metrics
Located in the upper-left card, this block highlights traffic momentum.
- Total Visitors Count – Unique visitors captured across all connected channels within the active date range.
- Today’s Visitors – Real-time count from midnight in your workspace timezone.
- Growth Percentage – Compares the current period with the previous equal-length window.
- LIVE Indicator – Pulses when new sessions arrive in the last 60 seconds.
Visitor Trends (Line Chart)
A six-month line chart (e.g., June–November) plotting total visits per month. Hovering reveals:
- Exact visit count
- Percentage change vs. the prior month
- Notes when a campaign launch correlates with a spike (pulled from Campaign Manager)
Use this to spot seasonality or to validate the impact of paid campaigns.
Stats Overview (KPI Grid)
These KPIs summarize system-wide performance:
| KPI | What it tracks | Source |
|---|---|---|
| Conversations | Total chats initiated within the filter window | Conversation logs |
| Workflows | Published workflows with at least one run | Workflow engine |
| Leads | Net-new leads captured or imported | Lead database |
| Messages | Individual inbound + outbound messages | Messaging infrastructure |
| Campaigns | Active + scheduled campaigns | Campaign Manager |
| Phone Numbers | Connected WhatsApp/telephony numbers | Channel settings |
Weekly Conversations (Bar Chart)
Displays seven bars (Week 1–7) showing total conversation volume. Ideal for weekly ops reviews. Hovering over a bar surfaces:
- Conversation count
- % variance vs. prior week
- Top contributing channel
Visitor Devices (Pie Chart)
Shows the device mix for the selected range:
- Mobile – Includes iOS, Android, and mobile browsers
- Tablet – All tablet browsers
- Desktop – Laptops and desktops
Use this chart to decide whether to invest in mobile-first templates or desktop widgets.
Campaigns Table
While technically an operations widget, it lives in the analytics cluster to track performance. Columns include Name, Date, Status (In Progress, Completed, Draft), and a progress bar tied to message delivery. For build-out details, see Campaign Manager.
Data Refresh & Exporting
- Refresh cadence: Metrics update every 5 minutes; charts redraw after the next API sync.
- Backfilling: Late-arriving events (e.g., Meta conversions) can update past data for up to 24 hours.
- Export: Click the export icon on any chart to download CSV data that matches your current filters.
Need broader context? Review the Dashboard Overview for layout guidance or visit Analytics Setup to connect additional data sources.