Message Analytics

Gain valuable insights into your WhatsApp campaign performance with detailed message analytics.

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Key Metrics

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Delivery Metrics

• Delivery Rate: Percentage of messages successfully delivered
• Failed Deliveries: Number and reasons for failed deliveries
• Delivery Time: Average time taken for message delivery

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Engagement Metrics

• Open Rate: Percentage of delivered messages that were opened
• Response Rate: Percentage of messages that received a reply
• Average Response Time: Time taken by recipients to respond
• Click-Through Rate (CTR): For messages containing links

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Campaign Performance

• Campaign Comparison: Compare performance across different campaigns
• Time-based Analysis: Track performance over time
• Recipient Segmentation: Analyze performance by user segments

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Using the Analytics Dashboard

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Accessing Analytics

1. Go to WhatsApp Drip Campaigns > Analytics
2. Select Message Analytics from the sidebar

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Filtering Data

• Date range selection
• Campaign selection
• Message type filter
• Recipient segment filter

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Data Visualization

• Interactive charts and graphs
• Exportable reports (PDF, CSV, Excel)
• Customizable dashboards

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Interpreting the Data

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Performance Indicators

• High Open Rate, Low Response Rate: Message may need better CTAs
• Low Delivery Rate: Check for invalid numbers
• High Response Time: Consider timing of messages

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A/B Testing

• Compare different message formats
• Test different sending times
• Analyze content performance

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Exporting Reports

1. Select your desired filters
2. Click Export
3. Choose format (PDF, CSV, Excel)
4. Select data range
5. Click Generate Report

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Integration with Other Tools

• Connect with Google Analytics
• Export to BI tools
• API access for custom integrations

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Best Practices

• Regularly review analytics
• Set up automated reports
• Use insights to optimize future campaigns