Bot purpose and persona

Purpose

Determine what the bot should accomplish and how it should sound.

Bot Purpose

Choose one or more primary goals:

  • Customer support
  • Lead generation
  • Sales assistance
  • Appointment booking
  • General information / FAQs

Bot Persona

Select the tone that best matches your brand:

  • Professional
  • Friendly
  • Sales-oriented
  • Support-focused

Example

“Help visitors understand our services, answer common questions, and collect contact details.”