Avoiding Common Mistakes

Learn from common advertising mistakes to optimize your campaigns and improve performance.

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Campaign Setup Mistakes

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1. Poor Campaign Structure

• Mistake: Grouping unrelated products/audiences
• Solution: Organize campaigns by product category, audience type, or goal

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2. Incorrect Bid Strategy

• Mistake: Using the wrong bid strategy for your goal
• Solution:
  • Use Target CPA for lead generation
  • Choose Target ROAS for e-commerce
  • Try Maximize Conversions for new campaigns

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3. Incomplete Conversion Tracking

• Mistake: Not tracking all valuable actions
• Solution:
  • Set up Meta Pixel for website tracking
  • Track all conversion events (leads, purchases, sign-ups)
  • Verify events in Meta Events Manager

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Audience Targeting Mistakes

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1. Overly Broad Targeting

• Mistake: Targeting too wide of an audience
• Solution:
  • Use narrow, relevant interests
  • Create multiple saved audiences for testing
  • Combine interests with demographics for better focus

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2. Neglecting Retargeting

• Mistake: Only focusing on cold audiences
• Solution:
  • Implement retargeting for website visitors
  • Create lookalike audiences from high-value customers
  • Segment audiences based on engagement levels

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Creative Mistakes

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1. Weak Visuals

• Mistake: Using low-quality or irrelevant images
• Solution:
  • Use bright, scroll-stopping visuals
  • Ensure high image quality and proper dimensions
  • Test different creative formats (carousel, video, single image)

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2. Unclear Messaging

• Mistake: Vague or confusing ad copy
• Solution:
  • Keep copy short, clear, and benefit-driven
  • Include a strong, action-oriented CTA
  • Align messaging with landing page content

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Budget Management

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1. Initial Budget Allocation

• Mistake: Starting with insufficient or excessive budgets
• Solution:
  • Begin with ₹300–500/day per campaign
  • Allocate based on campaign priority and goals
  • Scale budgets gradually based on performance

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2. Budget Optimization

• Mistake: Making frequent, small budget adjustments
• Solution:
  • Test small before scaling successful campaigns
  • Allow sufficient time (at least 3-5 days) before making changes
  • Avoid frequent budget changes to prevent resetting the learning phase

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Next Steps